About
Us
Music Marketing & Social Media
Groove Dynasty provides the best in music marketing and social media services in China and Southeast Asia.
We help artists, DJs, and record labels connect directly with their fanbase and expand their reach in the fastest growing music markets on the planet.
China Services
Social Media
& Content Creation
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Platform setup and management
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Post translation / localization / video subtitles
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Original content pitches
Track Promotion
& Label Services
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DSP & Playlist pitching
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Ad buys
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Influencer campaigns
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DJ and live support
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Distribution services
PR & Influencer Marketing
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Customized campaigns for releases, videos, tour announcements, or other content
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Collaborations with video creators, KOLs, interviews, press releases, etc.
Live Promo & Tour Coverage
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Boost ticket sales
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Maximize fan engagement and UGC content
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Short term or limited scope campaigns
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Influencer attendace or online coverage
NetEase Cloud Music 网易云音乐
DSP / Music streaming platform with social features
QQ Music QQ音乐
DSP / Music streaming platform with social features
Red Note 小红书
Social media app, focused on fashion, art, travel, music, leisure
Douyin 抖音
Short video app, focused on live events, memes and viral content, dancing, etc.
Bilibili 哔哩哔哩
Long form video app, popular amongst music fans and producers, gamers, and vloggers
Weibo 微博
Social media app, focused on news, current events, and celebrity gossip
WeChat 微信
China's everything app: chat, payments, short form video, long form written content
China's Music Market
China is currently one of the most exciting music markets in the world. With the country continuing to see the same double-digit growth in the recorded music sector as it has over the past several years, the explosion in popularity of electronic music and an array of other genres has led to an influx of touring artists, as well as those looking to make more money from their music and merchandise.
However, China’s legal restrictions, language barrier, and unique online culture make it a difficult place to operate, in addition to the country’s social media and music platforms that are not available elsewhere. Marketing in China requires care and experience, and a strategy distinct from what works in the rest of the world and the rest of Asia.
Apps & Platforms in China
Southeast Asia Services
Since 2025, Groove Dynasty has operated an office in Bangkok, Thailand, in order to provide services in Thailand, Vietnam, Malaysia, Phillipinnes, and Singapore.
We are currently demoing work in the region for existing clients, and seeking local clients for international services. Other interested parties can inquire using the contact form.
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Translated multilingual press releases or press kits
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PR coverage for new releases or local tours
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Original localized content or asset creation
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Social post or ad campaigns
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Tour management, support, photo/video
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Collaborations with local influencers and KOLs
Our Team
A diverse group with real-world experience in all aspects of the music industry and more knowledge than an encyclopedia. We put a personal touch on every single project we take on.
Groove Dynasty staff are located in Shanghai, China and Bangkok, Thailand.
Kyle Bagley
Owner & CEO
Kyle is a lifelong musician originally from the U.S., with a masters degree in music business and over twelve years experience living and working in China.
Sydney Xue
Sales & Account Management
Sydney was born and raised in Shanghai, getting her start in the music industry in 2018 as a booking agent and tour manager. She handles sales and account strategy for Groove Dynasty, and manages pop and electronic artist accounts.
Tony Fan
Label Services
Tony spent years as a KOL in electronic music, and was the head of music content at a Chinese streaming platform. He now manages our label accounts and content uploads.
Ivy Che
Influencer Marketing
A lover of anime, video games, and a diverse selection of Korean and Japanese music, Ivy is one of our lead account managers, and manages our partnerships with influencers and press outlets in China.
Ace He
Account Manager
As Groove Dynasty's resident underground house and techno fan, Ace is an account manager with a diverse background in many aspects of music and technology.